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Heinrich Klaasen Becomes Brand Ambassador: South African cricketer Heinrich Klaasen, who plays in the IPL, has signed a partnership with global betting company 1xBet. As part of the deal, Klaasen will be the brand ambassador and the face of several cricket-related promotions, including the Indian League Carnival.
Klaasen’s Journey in Cricket
Born in Pretoria, South Africa, Heinrich Klaasen started his professional cricket career in 2011 as a wicketkeeper-batsman for the Northerns team. His IPL journey began in 2018 when he joined Rajasthan Royals. Since then, he has become a well-known player in the world’s most popular T20 league.
In 2023, Klaasen moved to Sunrisers Hyderabad and made an instant impact. Under his influence, the team rose from last place in IPL 2023 to runners-up in IPL 2024. Although Sunrisers Hyderabad lost a close final to Kolkata Knight Riders, Klaasen had a fantastic season, scoring 479 runs with a strike rate of over 171.
Why 1xBet Chose Heinrich Klaasen?
From his first IPL matches, Klaasen impressed fans with his calm and strategic approach to the game. According to 1xBet, this mindset aligns with their users, who carefully analyze cricket to make informed decisions.
“Partnering with a star like Heinrich Klaasen is another step in our goal to support and promote cricket in India and worldwide,”
said 1xBet representative Irina Kapoor.
“We wanted an ambassador who reflects our brand’s values and connects with our audience. Klaasen’s playing style and passion for cricket make him the perfect choice. Through this partnership, we aim to promote responsible gaming and exciting cricket-related offers for our users in India.”
Exciting Offers for Cricket Fans
As a brand ambassador, Klaasen will represent the Indian League Carnival tournament, which features a record prize pool of ₹1 crore in real money. More details about this promotion will be revealed ahead of IPL 2025.
Additionally, 1xBet will introduce more cricket-related offers throughout 2025 with Klaasen’s support, giving Indian fans new and exciting opportunities.
About 1xBet
1xBet is a well-known betting company with 18 years of experience in the industry. It offers betting on thousands of sports events and operates in 70 languages. The brand has partnered with major sports organizations like FC Barcelona, Paris Saint-Germain, La Liga, Serie A, and Durban’s Super Giants.
In India, 1xBet’s ambassadors include famous cricketers Suresh Raina, Shikhar Dhawan, and Heinrich Klaasen, along with Bollywood actress Urvashi Rautela. The company has also received multiple awards for excellence in the betting industry, including IGA, SBC, G2E Asia, and EGR Nordics Awards.
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